![]() It is important to keep in mind the demographics of your target audience, and specifically their age bracket in this case. So if you post something online to market your business, and you include some British slang in it which, even though you’re not aware but, is right at the brink of getting outdated, you might end up appearing like a fool to someone who reads your content after a couple of months. One risk in using British slang in any marketing content is that all slang can get outdated very quickly. What media you are using to publish that content So if you use them in your copy, would the readers also take it as something normal? Well, that mainly depends on three main factors.ģ. In fact, some UK slang words are used so smoothly that nobody even realizes or feels that they’re slang. UK slang, even though informal, is not always crude or vulgar. Some common British slang terms are as follows. The youth keeps coming up with new words and phrases, and when they use them frequently, they get added to the UK slang. It is hard to draw a fine line between what’s British slang and what’s not because the language of British slang keeps changing all the time. Canadian slang is also a bit similar to British slang. People from a few other countries such as South Africa, Australia, and New Zealand also sometimes use British slang. What is British slang?īritish slang terms refer to very informal English language terms, usually spoken more than written, and used especially by the British. They should be able to feel what you are telling them and relate your words with their day-to-day life experiences.įor that to happen, you need to adopt a very frank tone so that the reader’s mind can flow with your words.īut does that mean if you’re writing for an audience that you know uses a lot of British slang, you need to use a lot of British slang words in your copy?īefore we answer that question, let’s define what British slang really is. They shouldn’t feel like you are giving them a lecture or forcing them to take a certain action. In order to write a good product description or sales copy, for instance, the reader must feel like you are talking to them. There is usually room for being funny or ironic in marketing content. Creating marketing content is different from writing a biography or perhaps a very formal official email. As a result, "pinch punch, first of the month" was a way of warding off witches and bad luck for the near future.Being a good copywriter doesn’t mean writing in completely formal language or applying all the rules that are taught in school. If the joker forgets to say "no returns of any kind," the recipient can say "a slap and a kick for being so quick," accompanied by a slap and a kick.Īccording to the Metro, the playground ritual originates from the medieval times, when a "pinch" of salt was believing to make witches weak, and the "punch" resembled banishing the witches entirely. No returns of any kind" is a school playground rhyme often exchanged between friends on the first day of a new calendar month, accompanied by a pinch and a punch to the recipient. "Be careful when you're driving - it's a pea-souper out there." The smogs were compared to pea soup due to their colour and density. The idiom was first used to describe the thick, choking smogs that settled over London, caused by lots of people burning fossil fuels in a close vicinity, as early as 1200. Its origins are somewhat unclear, but a "bog" is another word for a toilet in British slang, adding to the connotations that something "bog-standard" is unglamorous and unspecial.Ī "pea-souper" is a thick fog, often with a yellow or black tinge, caused by air pollution. Something that is "bog-standard" is completely ordinary with no frills, embellishments, or add-ons. "Press down the clutch, put it into gear, then slowly ease off the clutch again. This phrase is used to describe a process which seems more difficult than it actually is. The very British equivalent to "Hey presto!" or "Et voila!" Nowadays, "bloody" is used widely - it's even used in children's films such as "Harry Potter" - and is arguably one of the most quintessentially British words on the list. ![]() This second theory has been disproved, however, by the slang's documentation predating the popularity of the phrase "by our lady." Some believe it's derived from the Dutch word "blute," meaning "bare." Others believe the word is a contraction of the 17th century phrase "by our lady," and is blasphemous. The origins of the word are widely disputed. New West End Company BRANDPOST | PAID CONTENT.
0 Comments
Leave a Reply. |